WhatsApp +380 50 0156014 | LinkedIn: alekhnovychyana | Email: aleyana.vdy@gmail.com
Direct Phone : +447440963211

Marketing Professional with 7 years of experience. Working in the CIS, European and USA markets. Great experience in managing multi-channel digital campaigns. Analytical ability and talent for managing information. Proficient in: Facebook Ads / Excel / Project coordination / Analytics.

WORK EXPERIENCE

Dec 2019 – Feb 2020, PR Manager, Paid Social Manager | Contract, Remote Job
Biohacking Congress 20.20.2020, London
– Improved website, as a result, reduced a bounce rate for 15%.
– Performed an advertising strategy for the client, including testing 4 audiences and remarketing.
– Attracted 4 media partners and 8 popular biohacking bloggers to reach potential clients for the moment.

May 2018 – Dec 2019, Growth Marketing Specialist | Real-estate agency
Creators.city, Kiev, Ukraine
– Achieved permanent day-to-day incoming leads for the sales department from Facebook, Instagram, Google Adwords, Youtube with 100% implementation of the lead plan. (+10-15% lead growth).
– Developed 12 landing pages with conversion 15-30%.
– Controlled marketing expenses, reported to owners about lead cost and total spent. Reduced lead cost for 36% by the first year. Due to testing new audiences and revised social content.
– Achieved 800 Email subscribers for the first year.

Oct 2017 – Dec 2019, Paid Social Media Manager | Consulting of sales agency
White Sales, Kiev, Ukraine
– Managed social paid campaigns across Facebook (increased subscribers by 25%), Instagram, Google Ads, LinkedIn.
– Rebuilt website and produced SEO-optimisation, as result 60% of visitors came from organic search.
– Organized and advertised 10+ online/offline networking events with 50+ participants.
Coordinated with specialists from other industries (Call-tracking, CRM, Video production, etc.).

EXTRACURRICULAR ACTIVITIES
– Experienced as a freelancer for Facebook Advertising. 3 cases are here: https://21bananas.com/cases
– Created more than 10 landing pages on freelance. Portfolio: https://21bananas.com/portfolio
– Member of WTECH — an international community for women leaders in tech and online business.
– Member of the closed club for marketers Digitalizator. Great experience exchange between marketing professionals and a source of information about new marketing trends and insights.
– Giving Russian language lessons online (at the moment 2 active students).
– Implemented private lessons about Facebook Business Manager and Facebook Ads Manager. Coached 7 students for setting up campaigns independently with different targets.

EDUCATION
Master in Telecommunications, Kharkiv National University of Radio Electronics, Ukraine, Graduated 2008

ADDITIONAL INFORMATION
Languages: Russian (Native), Ukrainian (Native), English (Level B2), French (Level B1)

Able to work in a multi-language environment, easily adapt to fast-changing situations. I possess emotional intelligence.

Technical summary: Facebook/Instagram Ads, Google Ads, Google Analytics, Google Tag Manager, Pipedrive, Adobe Illustrator, WordPress, LinkedIn Ads, Google Sheets, Excel, Tilda Publishing, Wix, Shopify, Yandex Metrics, Mailchimp.

Certificates:
– IELTS / B2
– Google certification: Google Ads, Google Analytics and others.
– Finished British Council program, Active citizen, as a result, find out how to realize a social project for the city environment.